
WHO WE ARE
101 & Co. was found with a mission to create an environment for pet families to raise their pets healthy and happy without putting so much time and effort, making the pet care experience easy and convenient.
WHAT WE DO

FEEDER 101
Feeder 101 is the world’s first and only automatic pet feeder with re-hydration technology, expanding the horizon of pet feeder compatibility to freeze-dried, dehydrated, and powdered pet foods.

TREAT 101
We make natural treats for dogs and cats to boost their happiness and wellness.

LAB 101
We develop and produce pet supplies that aids pet parenting easy and simple.
FEEDER 101

RE-HYDRATE FOOD FOR
HIGH WATER CONSUMPTION
Pets who need higher water consumption due to
- low thirst drive (cats in general) or,
- health conditions (ex. kidney or urinary issues)
PETS WITH WEAK TEETH
Puppies, kittens, and senior pets with weak teeth who need to eat semi-moist/moist food (ex. soaked dry food)
NEW PET FOOD TRENDS
Pets who are fed freeze-dried or dehydrated pet food that require re-hydration for proper feeding